Guides on brand consistency and web accessibility.

What Is WCAG? The Web Accessibility Standard, Explained Plainly

WCAG is the standard almost every accessibility law points at. Here is what it actually says, what the A, AA and AAA levels mean, and what conformance really requires.

29 August 2026 · 8 min readRead →

What Changed in WCAG 2.2: The Nine New Success Criteria

WCAG 2.2 added nine requirements and removed one. Here is each new success criterion in plain English, with the exact thresholds and what it means for your site.

28 August 2026 · 8 min read

Colour Contrast and Accessibility: The Complete Guide

Low contrast text is the most common accessibility failure on the web, found on 83.9% of home pages. Here are the exact ratios WCAG requires, and how to fix contrast without wrecking your brand.

27 August 2026 · 8 min read

How to Write Alt Text That Actually Helps

Missing alt text is on 53.1% of home pages, and bad alt text is arguably worse than none. Here is how to write descriptions that serve the people who need them.

26 August 2026 · 7 min read

Keyboard Accessibility: The Test Anyone Can Run in Ten Minutes

If your site cannot be used without a mouse, it fails for screen reader users, switch device users, voice control users and anyone with a tremor. Here is how to test it.

25 August 2026 · 7 min read

Accessible Forms: Labels, Errors and the New Authentication Rules

Missing form labels appear on 51% of home pages. Forms are where accessibility failures cost money, because a form is where people are trying to give you something.

24 August 2026 · 8 min read

Automated vs Manual Accessibility Testing: What Each One Actually Finds

Automated tools catch roughly a third of WCAG success criteria and a much larger share of the errors on a real page. Here is exactly where the line falls, with the research behind it.

23 August 2026 · 8 min read

The European Accessibility Act: What It Requires and What Has Actually Happened

The EAA took effect in June 2025. A year on, the first court rulings have landed and they went in opposite directions. Here is who is covered, what the standard is, and what enforcement looks like in practice.

22 August 2026 · 9 min read

The ADA Title II Web Rule: New Deadlines, and Why They May Not Hold

The DOJ rule requiring WCAG 2.1 AA for US state and local government was extended by a year in April 2026. That extension is now being challenged in federal court.

21 August 2026 · 7 min read

Website Accessibility Lawsuits: What the Numbers Actually Show

Digital accessibility lawsuits in the US are running at record volume, with an increasing share against companies that have already been sued once. Here is who gets targeted and why.

20 August 2026 · 8 min read

Which Accessibility Law Applies to My Website?

A jurisdiction-by-jurisdiction guide to web accessibility obligations in the EU, US, UK, Canada, Australia and beyond, and which WCAG version each one actually names.

19 August 2026 · 9 min read

How to Write an Accessibility Statement That Is Actually True

An accessibility statement is a public commitment, and in much of Europe a legal requirement. Here is what it must contain, and why overclaiming in one is a genuine risk.

18 August 2026 · 7 min read

Do Accessibility Overlays Work? What the Evidence Says

Overlay widgets promise instant accessibility compliance from one line of JavaScript. The FTC, the accessibility profession and the lawsuit data all point the same way.

17 August 2026 · 7 min read

How to Run a Website Accessibility Audit

A practical process for auditing a website against WCAG, covering what to test, in what order, with what tools, and how to turn findings into a plan people will actually work through.

16 August 2026 · 9 min read

The Business Case for Web Accessibility, Without the Inflated Numbers

The commercial argument for accessibility is strong enough that it does not need the exaggerated statistics it usually comes with. Here is what the evidence actually supports.

15 August 2026 · 8 min read

Why Brands Drift — and How to Catch It Early

Brand drift creeps in one off-spec asset at a time. Learn the real causes, the early warning signs, and how to catch inconsistency before it spreads.

17 July 2026 · 5 min read

For agencies & franchises

What Is Brand Compliance? A Practical Guide for 2026

Brand compliance means every asset you publish matches your approved logos, colours and fonts. Here's what it is, why it matters, and how to enforce it.

17 July 2026 · 7 min read

AI & branding

Staying On-Brand in the Age of AI-Generated Content

AI lets anyone create content in seconds — and drift off-brand just as fast. Here's how to stay consistent when AI is in your content pipeline.

17 July 2026 · 6 min read

Scaling On-Brand Content Without Slowing Your Team Down

How to scale content output without losing brand consistency — the workflow, guardrails and checks that keep quality flat as volume rises.

17 July 2026 · 6 min read

AI & branding

How to Review AI-Generated Marketing Assets Before You Publish

A practical checklist for reviewing AI-generated marketing assets — catching wrong colours, logos, fonts and claims before they go out under your brand.

17 July 2026 · 5 min read

Logo Usage Rules: The Do's and Don'ts of Logo Misuse

Clear logo usage rules to stop logo misuse: colour, clear space, minimum size, backgrounds and the common mistakes that quietly erode your brand.

17 July 2026 · 5 min read

Clear Space and Minimum Size: Getting Logo Spacing Right

Master logo clear space and minimum size with real ratios and pixel and millimetre values, so your logo stays legible and uncrowded on every surface.

17 July 2026 · 5 min read

How to Run a Brand Audit: A Step-by-Step Guide

A step-by-step brand audit guide: set your standard, gather assets, score logo, colour, type and voice, then prioritise fixes and prevent future drift.

17 July 2026 · 6 min read

For agencies & franchises

How to Create Brand Guidelines (With a Template Outline)

Learn how to create brand guidelines that people actually follow, with a section-by-section template outline, real specs and practical governance tips.

17 July 2026 · 5 min read

How Franchises Keep Every Location On-Brand

Franchise brand consistency across dozens of locations is hard. Here's a practical system for keeping every outlet on-brand without policing every post.

17 July 2026 · 6 min read

AI & branding

Brand Risk in the AI Era: What Marketing Leaders Need to Know

AI multiplies both content output and brand risk. A marketing leader's guide to the new brand risks and the governance that keeps a brand consistent.

17 July 2026 · 6 min read

Choosing and Licensing Brand Fonts: What Every Team Should Know

A practical guide to brand fonts and licensing: choosing typefaces, understanding web vs desktop vs app licences, fallbacks and avoiding costly mistakes.

17 July 2026 · 6 min read

Brand Consistency Across Channels: A Complete Checklist

A practical brand consistency checklist covering logo, colour, type, voice and layout across web, social, email, print and partner channels.

17 July 2026 · 5 min read